The Gantry Group
   

Document Name

Best Practices for Customer Satisfaction Programs

Item Number

92

Price

Free - fill out our interest form and download it.

Description

Gantry Group Perspectives: Best Practices for Customer Satisfaction Programs
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Abstract

While most companies have some method for obtaining customer satisfaction feedback, there is wide disparity amongst the customer satisfaction initiatives being deployed. As global competitiveness intensifies, customer retention has never been more crucial. Enterprises that routinely inform their decisions and strategies with customer satisfaction feedback have a distinct advantage over those companies that are less focused on customer perceptions.
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